Best Ways To Promote Your iPhone/iPad App, Game or Project

moontechnolabs
Jan 4, 2019
3 min read

Roughly, there are 4 times iOS app developers as compare to Android app developers. This gap is because of the huge popularity and higher margin for app developers in iPhone app development. This has made iPhone/iPad app to be very profit churning business for the app developers community. Developers are mostly involved when it comes to coding and building of the app. However, a significant part of an app also comes after creation - to marketize or to promote the app, for which most of the developers are unequipped with the required skills. Most of the time they find it hard to promote their iOS apps to a wider audience. Below-mentioned ways will help to promote and market iOS app/game for a large number of mobile app developers to make it big on the iOS app market and in the Apple app store. 1) Submit For Reviews Submitting your app/game for review will help with the initial boost of publicity as well as more visibility in the app industry at a later stage if the app is really good. Make sure to put referral code if your app is paid so that review community/bloggers can download for free and write a review. 2) Social Networking Spread the word about your app with a short description to your family, friends, etc through social media accounts such as Facebook, Twitter, Google Plus, etc. 3) Create Website/Landing Page Create a new website and landing page with an appropriate description. Make sure to include relevant screenshots and videos about the app to let the user know about the apps main features & functionalities. 4) Market Via Free Content You can even think of promoting your app on blogs through different mobile apps and technology related websites. Moreover, sometimes, apps can gain a huge momentum by marketing it in startup communities. 5) Advertise Your App Advertising your iPhone/iPad app or game lets you acquire a large customer segment. You can even buy some ad space in the relevant websites and also pursue some bloggers who can promote your iOS app development company for complementary or any kind of compensation. 6) Offer Free & Paid Version You can gather the initial user base by offering the free version of the app or game. Furthermore, if the user requires more functionality or a full feature version of the app then they can upgrade through in-app purchase. This way you can earn a good sum amount via ads in the free version and a promising revenue from the paid version with full features. 7) Offers And Giveaways Promoting an iOS app through a discount, offer or a giveaway contest is a great way to attract a good number of customers. This method of promotion can usually be applied to the newly launched app or game. Props, memorabilia or artifacts are a great way to go ahead in promoting your iPhone/iPad app or game. 8) Search Marketing Search marketing engines such as Google Adwords, Yahoo Search Marketing, Bing Search Marketing, Baidu and Yandex are some of the prominent search promoting engines that offer keyword oriented advertising to market your iOS app project. 9) Forum A forum is a great way to provide your users with a platform so that they can connect and share feedback related to your app. An active forum on your app’s website dictates and adds credibility to app’s stability, development and support. 10) Create App’s Identity Partnering with the like-minded influencers for your iOS app promotion will benefit in a huge way. They could be tech bloggers, book authors, newspaper journalists and up to some extent your minor competitors also. Collaborating with business people from a similar industry orientation will not only get your app recognition but also will help in building your app’s brand identity. Summary: No matter how great is the design and development of your iOS app project, without proper promotion and marketing techniques, you will not able to reach the desired target audience mark. From time to time, iPhone/iPad app or game requires to opt for such promotion methods to generate optimum revenue.